João Freitas

The following are a set of questions one may ask about his business in order to evaluate if it’s a good idea and if it’s going in the right direction.

This is a list of questions I’ve collected over the years that resonate with my business and product philosophies.

Most are not original and were collected from or inspired by various books, articles or talks.

These primarily apply to ‘tech’ businesses, but every business must become a ‘tech’ business to some extent to thrive these days.

The 3 most important questions

Customers & value props

Strategic introspection & core competencies

Opportunities & adaptive strategy

Experience & differentiation



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