João Freitas

The following is a retrospective on the “what will change” vs “what will not change” debate. To Jeff Bezos, the second question is way more important than the first on the business perspective, because if you are able to answer that question, you know what you should invest in the future, since there is customer retention.

In a 2012 interview, Jeff Bezos said,

“I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’

And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time … In our retail business, we know that customers want low prices, and I know that’s going to be true 10 years from now. They want fast delivery; they want vast selection

It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff I love Amazon; I just wish the prices were a little higher,’ [or] ‘I love Amazon; I just wish you’d deliver a little more slowly.’ Impossible. […] When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.”

So what is unlikely to change in the next 10 years? Some guesses:

And some more general ones:

#reads #matt rickard #jeff bezos #business